Four practices.One team.
Strategy, intelligence, software and design from one integrated team. Whatever you're trying to win, an election, a union campaign, an issue before government or a company's reputation, we build for it.
Pick what you need.
Media monitoring, strategic advice, design and data in one place, with the people who know how to get it done.
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Strategy
How do we win this?
A path to victory with a vote target per riding, a contact plan to hit it and a weekly check against the returns. The same method plans bargaining or an organizing drive, a government relations file, or a company's response when an issue lands.
What you getSee StrategyA written plan, a target you can count and a weekly check against it.
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Intelligence
What's moving, and where do we stand?
Our team reads the waters: the voter file, the polls and the coverage. We tell you what they mean and what to do next. On a government relations file, we follow the debates, committees and announcements on your issue.
What you getIntelligence, on EstuaryA short briefing, and a call when something moves.
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Software
We reject templates.
We build the software we use, for the race, the file or the company in front of us. We call it Estuary: Media Monitoring, Social Media, Ad Tracking, Data and campaign tools all in one place. For any other province, or a federal or city race, we build the maps. Our team reads it and briefs you, and the platform is yours to use.
What you getSee the Estuary lineupSoftware built for your race or your file, and a briefing, a map or a call from one of us.
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Design
Will it land with the people you need to reach?
Brand, print, digital and video, made from the same intelligence as the plan. We make it for campaigns and unions, and for businesses and nonprofits outside politics too.
What you getBrand, print, digital and video from one team, made from the same plan.
Start with the fight, not the practice.
Tell us what you're up against. We'll help you get started.
An election campaign
One team sets the vote target, writes the plan and checks it every week. Estuary maps your riding down to the neighbourhood and reads the coverage of your race, and the lit and ads are built on the same plan. SALMON and TROUT cover BC and Alberta. For any other race in Canada, we build the maps.
A union campaign
We plan bargaining, an organizing drive or political action the way we'd plan an election. Estuary shows where your members live, riding by riding, and follows your table in the news and the legislature. The member mailers and the public campaign come from the same team.
An issue before government
We map how the decision gets made and the case to make at each step. Estuary follows your file in the legislature, the news and on social media, and our team tells you when it moves. The briefing decks and one-pagers come from the same team.
An issue coming for your company
Estuary watches news, radio, TV and social media for your company and your issues, and can put your sites on a live map. Our team tells you how serious a story is. If it lands, the same team plans what to say and makes the materials.
Something to make
Design works from the same intelligence as the plan: who you need to reach and what moves them. Brand, print, digital and video, for political work or not.
One team, four fields.
The practices stay the same. What they point at changes.
| Practice | Campaigns | Unions | Government relations | Corporate |
|---|---|---|---|---|
| Strategy | Campaigns Path to victory, message, budget and E-Day plan | Unions A plan for bargaining, an organizing drive or political action, built the way we'd plan an election | Government relations A plan for your file at any level of government: the steps, the timeline and the case to make at each one | Corporate Issue and reputation strategy before it reaches the news |
| Intelligence | Campaigns
| Unions
| Government relations
| Corporate
|
| Software We reject templates. | Campaigns Where you stand, where it's close and where to knock | Unions Where your issue stands, riding by riding, and a warning when it starts to move | Government relations Whether anything is moving on your file: bills, stakeholders and coverage | Corporate A warning when a political problem is coming for your company |
| Design | Campaigns Brand, lit, digital ads and video | Unions Bargaining updates, member mailers, picket signs and public campaigns | Government relations Briefing decks and one-pagers that make your case plainly, and coalition campaigns | Corporate
|
What are you trying to win?
Tell us what you're up against, when it's decided and what you need to accomplish.